Southern Poverty Law Center
branding | art direction
DATE: Jun 2025 - aug 2025
Southern Poverty Law Center is a nonprofit civil rights organization dedicated to fighting discrimination and injustice.
Alabama youth summit
BRIEF
Hosted in the heart of Montgomery, the Summit brings together Youth Council members from across Alabama for a day of connection, creativity, and community-driven action. The Summit explores how voting, advocacy, and storytelling can drive change at the local level. I was tasked with developing the visual direction and designing assets for the project. My creative brief highlighted 3 main goals:
Elevate and connect teens ages 15-19 who are motivated to become activists
Convey a hopeful, inspirational and confident tone
Create visual system that could be used in promotional material and summit merchandise
Preliminary sketches by Changyu Zou
Developing a sense of community
Developing a sense of community
Developing a sense of community
In the research phase, I met with Jack Slate, the Senior Community Organizer, to understand the context and culture of the Alabama community. During these meetings, I developed an awareness of how impactful a visually cohesive space can be. Alabama's youth all come from considerably different backgrounds. By curating this space, we're showing the youth leaders that they belong and their voice matters.
The Youth Council members are beacons of change and hope. Their core initiative is to learn how to become leaders in justice. Reflecting on the Youth Council's mission, I proposed the overarching theme: metamorphosis.
I compiled a selection of artists whose styles reflected this theme. Slate and I were inspired by Changyu's freeflowing illustration and detailed storytelling. As a bonus, Changyu was an artist based in the south which connected her to the community SPLC works to uplift.
In the research phase of the project, I met with the Senior Community Organizer to understand the context and culture of the Alabama community. During these meetings, I developed an awareness of the importance of providing a curated, [beautifully branded] space for people of difference backgrounds and class.
I compiled a selection of artists whose styles reflected this theme. Presenting the brief to the Alabama Community Organizer As a bonus, Changyu was an artist based in the south which connected her to the community SPLC works to uplift.
Black business month
A series of social media carousels and a web banner created to celebrate National Black Business Month and highlight the history and cultural impact of Black-owned businesses.
Instagram carousel
Instagram carousel
Southern Poverty Law Center
branding | art direction
DATE: Jun 2025 - aug 2025
Southern Poverty Law Center is a nonprofit civil rights organization dedicated to fighting discrimination and injustice.
Alabama youth summit
BRIEF
Hosted in the heart of Montgomery, the Summit brings together Youth Council members from across Alabama for a day of connection, creativity, and community-driven action. The Summit explores how voting, advocacy, and storytelling can drive change at the local level. I was tasked with developing the visual direction and designing assets for the project. My creative brief highlighted 3 main goals:
Elevate and connect teens ages 15-19 who are motivated to become activists
Convey a hopeful, inspirational and confident tone
Create visual system that could be used in promotional material and summit merchandise
Preliminary sketches by Changyu Zou
Developing a sense of community
Developing a sense of community
Developing a sense of community
In the research phase, I met with Jack Slate, the Senior Community Organizer, to understand the context and culture of the Alabama community. During these meetings, I developed an awareness of how impactful a visually cohesive space can be. Alabama's youth all come from considerably different backgrounds. By curating this space, we're showing the youth leaders that they belong and their voice matters.
The Youth Council members are beacons of change and hope. Their core initiative is to learn how to become leaders in justice. Reflecting on the Youth Council's mission, I proposed the overarching theme: metamorphosis.
I compiled a selection of artists whose styles reflected this theme. Slate and I were inspired by Changyu's freeflowing illustration and detailed storytelling. As a bonus, Changyu was an artist based in the south which connected her to the community SPLC works to uplift.
In the research phase of the project, I met with the Senior Community Organizer to understand the context and culture of the Alabama community. During these meetings, I developed an awareness of the importance of providing a curated, [beautifully branded] space for people of difference backgrounds and class.
I compiled a selection of artists whose styles reflected this theme. Presenting the brief to the Alabama Community Organizer As a bonus, Changyu was an artist based in the south which connected her to the community SPLC works to uplift.
Black business month
A series of social media carousels and a web banner created to celebrate National Black Business Month and highlight the history and cultural impact of Black-owned businesses.