Southern Poverty Law Center
branding | art direction
DATE: Jun 2025 - aug 2025
Southern Poverty Law Center is a nonprofit civil rights organization dedicated to fighting discrimination and injustice.
Alabama youth summit
BRIEF
Hosted in the heart of Montgomery, the Summit brings together Youth Council members from across Alabama for a day of connection, creativity, and community-driven action. The Summit explores how voting, advocacy, and storytelling can drive change at the local level. I was tasked with developing the visual direction and designing assets for the project. My creative brief highlighted 3 main goals:
Elevate and connect teens ages 15-19 who are motivated to become activists
Convey a hopeful, inspirational and confident tone
Create visual system that could be used in promotional material and summit merchandise
Preliminary sketches by Changyu Zou
Black business month
A series of social media carousels designed to celebrate National Black Business Month and highlight the history and cultural impact of Black-owned businesses.
Instagram carousel
Instagram carousel
Southern Poverty Law Center
branding | art direction
DATE: Jun 2025 - aug 2025
Southern Poverty Law Center is a nonprofit civil rights organization dedicated to fighting discrimination and injustice.
Alabama youth summit
BRIEF
Hosted in the heart of Montgomery, the Summit brings together Youth Council members from across Alabama for a day of connection, creativity, and community-driven action. The Summit explores how voting, advocacy, and storytelling can drive change at the local level. I was tasked with developing the visual direction and designing assets for the project. My creative brief highlighted 3 main goals:
Elevate and connect teens ages 15-19 who are motivated to become activists
Convey a hopeful, inspirational and confident tone
Create visual system that could be used in promotional material and summit merchandise
Preliminary sketches by Changyu Zou
Black business month
A series of social media carousels designed to celebrate National Black Business Month and highlight the history and cultural impact of Black-owned businesses.